The aim of the event was to share experiences in the automotive, machinery and electronics industries, to explore local cooperation opportunities, and to discuss potential responses to global economic and competitiveness challenges.
The representatives of the industrial companies that appeared Dr Simon Attila, President of the Veszprém County Chamber of Commerce and Industry, gave a welcoming address. In his opening speech, he emphasised the importance of strengthening cooperation between local SMEs and large enterprises, as well as the chamber's role in promoting the development of business relations and the efficient, joint operation of businesses.
From the host, Poppe+Potthoff Hungária Kft. Gellén László Managing Director, President of BBMJK, presented the company's operations, latest developments and future plans.
A Poppe+Potthoff Hungária Kft. It has been operating in Ajka since 2003, where it manufactures high-quality common rail systems and high-pressure pipes. The company's products are primarily made for the European and American automotive industries, with a special emphasis on precision and environmentally friendly manufacturing processes. Over the next 5 to 10 years, the company plans to gradually transition from manufacturing diesel components to producing parts related to hydrogen propulsion.
One of the keynote speakers at the workshop Farkas Pál, was the Director of Production and Industrial Engineering at Continental Automotive Hungary Kft., who in his presentation demonstrated that digitalisation, industrial simplification, data science applications, artificial intelligence and research and development play a key role in maintaining competitiveness, particularly in the face of challenges from the Chinese market. He addressed China's competitive advantages, the spectacular development of the past 50 years, and the weaknesses of the European/Western economy and industrial production. Furthermore, he illustrated the cost-effectiveness-aimed coaching processes between Continental's Chinese and Hungarian plants.
Continental's Veszprém site has carried out significant developments in this area, including the establishment of its own test track, which enables vehicle dynamics and safety systems to be tested in a real-world environment.
Following this, the participants discussed global economic and competitiveness challenges, as well as potential responses to them. Special attention was given to the role of digitalisation and artificial intelligence in the automotive industry, alongside the importance of local cooperation and knowledge sharing for the region's economic development. The cluster event contributed to strengthening collaboration among local industrial stakeholders and opened up new perspectives for future developments and joint projects.
For further information: www.bbmjk.hu
The event was organised by the Veszprém County Chamber of Commerce and Industry within the framework of the agreement entitled “In Alliance with Enterprises” between the Government of Hungary and the Hungarian Chamber of Commerce and Industry and the related Enterprise Development Programme.