Who is it for?
For small tourism businesses in the Balaton region that want to:
To reach more guests, in a longer season, with more stable revenues
To provide a unique, memorable experience that brings guests back
Make effective use of the opportunities offered by the online world
Making their operations more sustainable without incurring extra costs
What do you get from the programme?
For small tourism businesses in the Balaton region that want to:
Business and marketing strategies specifically tailored to the challenges of Lake Balaton tourism
Personalised mentoring that truly helps you grow
New technologies and trends that provide a competitive advantage
✔ Building local partnerships to reach more guests
What awaits the participants?
3 WORKSHOP SESSIONS – WITH A PRACTICAL FOCUS
How can you be your guests' first choice? Planned date: 16/04/2025.
- Your business mission and history: How to communicate authentically and with commitment?
- Crafting unique experiences.
- Crafting unique experiences.
- Storytelling in tourism.
- Gastronomy, culture, natural features: how to weave these into your story?
Year-round tourism: Experiences, sustainability and business success in the 21st century. Planned date: 30/04/2025.
- How do you create an attractive offer all year round?
- Season extension and experience-based tourism.
- Sustainability is cool: circular economy in tourism, communicating sustainability to guests.
- Partnership models: collaborations with other local businesses.
Unique brand and business digitalisation. Planned date: 07.05.2025.
- Social media strategies: how to build genuine engagement?
- Artificial intelligence and data-driven tourism
- Online communication of the value proposition: How to ensure guests immediately recognise why you are special?
INDIVIDUAL MENTORING (4 × 1 hour, tailored support)
During the mentoring, we work together to provide targeted solutions to your problem, including in the following areas:
Fine-tuning digital marketing – how to attract the „invisible” tourists?
Enhancing the guest experience – maximising Tripadvisor and Google reviews
Sustainable operation – how to make your business greener without increasing costs
Partnership opportunities in the region – networking, joint promotions
Financial and pricing strategy – how to have more stable income throughout the year
Development of a new service or product – what makes you stand out from the Lake Balaton offering
Taking individual questions and needs into account
Participation in the programme
Who are we looking for?
- Small businesses around Lake Balaton that operate in tourism
- Those who are open to new solutions and want to develop
- Those who want not only to survive, but to grow in the coming years
Application process
ONLINE APPLICATION – Fill in the form!
SHORT INTERVIEW – to make sure you get what you need
START! – practical workshops, personal mentoring, quick results
LIMITED SPACES! Only 10-12 businesses can take part, apply in good time!
And how much does it cost?
The use of the service within the framework of the Digitaltech EDIH project is free of charge, without any financial transaction, and will be debited against your de minimis aid allowance!
The use of the service within the framework of the Digitaltech EDIH project is free of charge, without any financial transaction, and will be debited against your de minimis aid allowance!